THE REMIX
SEPTEMBER 27, 2021 PRODUCT ALIGNMENT
We are enhancing our Serenade Cabinetry line to make it easy for you to work with and sell a range of frameless products. Below is an outline of the enhancements we are making to better serve you.
Reference your 2021-22 Serenade Specifications Manual for more details.
Design Flexibility
These product updates align with our Design-Craft frameless brand allowing you the flexibility to seamlessly mix and match and sell between two frameless price points under one manufacturer. Not selling Design-Craft Cabinets yet? Ask your Sales representative how you can get started.
ALL REVEALS are now 1/16” aligning with industry standards providing a clean, sleek appearance all the way around.
All Serenade SKU NOMENCLATURE now aligns with Design-Craft making it easy to design with both product lines at once.
Our HOOD offering has been updated to a subset of Design-Craft allowing you to easily flip designs and cross-sell.
MULLION/GLASS OPTIONS have been updated to align with Design-Craft which means you have a lot more options to choose from. Check your 2021- 22 Serenade Spec book or click below to see more.
Aligning how we talk about PAINT to industry standards streamlines your process and makes it easier for you to sell. For most doors simply select “maple” instead of “paint grade” and choose your paint color. You’ll receive the same hybrid painted door that you’re used to receiving. (The Flannery door will still use the term paint grade as it is a full mdf door, not a bybrid).
Convenience
ONE-CLICK SKUS for commonly used sku/ mod configurations such as roll-out trays and trash bins save you time when placing orders. Note the One-Click Sku icon in your 2021-22 Serenade Spec Book for available skus.
Enhancements
13″ WALL DEPTH is now standard allowing you to better serve your customers with more space!
TOUCH LATCH now available on applicable doors and drawers. Reference your 2021-22 Serenade Spec Book for more details.
Tools
Marketing tools are an important part of selling and we wanted to make sure you have what you need for these as well. We’ve consolidated our COLOR CATALOG, updated the WEBSITE and added SAMPLES to your marketing tools offering.
Simplicity
FIT THE LOOK WITH STANDARD INTERIOR.
We’ve taken the guess work out of giving your customer the look they’re going for with standard interior options. All thermofoil wood grain finishes receive a maple melamine interior and all other thermofoil and acrylic options receive the white melamine interior.
A simple line requires simple skus, we’ve updated the Serenade STORAGE SOLUTIONS to better align to your customers’ price point expectations. Reference your 2021-22 Serenade Spec Book for more details.
Our MOLDING offering has been simplified to a subset of Design-Craft allowing you access to the most commonly used moldings. Reference your 2021-22 Serenade Spec Book for more details.